BEHIND EVERY COMPANY THERE IS A STORY

1991



Company beginnings, focusing all the service on a single client, Coca Cola.

2006
FIRST NEW CUSTOMER


Acquisition of Danone as a client, as a result of the diversification strategy.

2016
NEW CITIES,
NEW SECTORS

Opening of a delegation in Madrid, both a sales team and a new warehouse. Work begins for Hasbro, Bizak and Bandai, all of them from the Toy Sector.
2016
EXPANSION
IBERIAN

The office in Portugal is opened to provide services to our customers at Iberia level.
2009
B2C


The B2C division is created to provide services that drive retail and point-of-sale sales with a leading brand in the market.

2004
BORN
WINCHANNEL



Winchannel was founded in 2004 with the aim of offering integrated marketing services to help generate demand in the B2B segment.



2020
GREAT EXPANSION

Grupo Caher is born from the merger of both companies.
Caher, consolidated as the leading company in Spain in sales activation, draws on the experience of the teams in the services it provides to major brands. Through integrated point-of-sale management and commercial services, Caher relies on unique technological solutions and integrated POS logistics to the point of sale, as formulas for its success.
For its part, Winchannel, specialized in managing omnichannel contact moments, has been helping companies to achieve their sales objectives for 18 years. It supports the execution of plans for both end customers and the distribution channel chain, combining traditional and digital actions.
The company has been owned by Suma Capital since 2018 through the SC Growth Fund I.
1991
FOUNDED IN GRANOLLERS



Company beginnings, focusing all the service on a single client, Coca Cola.

2006
CUSTOMER


Acquisition of Danone as a client, as a result of the diversification strategy.

2016
NEW CITIES,
NEW SECTORS

Opening of a delegation in Madrid, both a sales team and a new warehouse.
Work begins for Hasbro, Bizak and Bandai, all of them from the Toy Sector.
2004
BORN
WINCHANNEL


Winchannel was founded in 2004 with the aim of offering integrated marketing services to help generate demand in the B2B segment.

2009
B2C


The B2C division is created to provide services that drive retail and point-of-sale sales with a leading brand in the market.

2016
EXPANSION
IBERIAN

The office in Portugal is opened to provide services to our customers at Iberia level.



2020
GREAT EXPANSION
Grupo Caher is born from the merger of both companies.


FOUNDED IN GRANOLLERS
1991
Company beginnings, focusing all the service on a single client, Coca Cola.

FIRST NEW CUSTOMER
2006
Acquisition of Danone as a client, as a result of the diversification strategy.

NEW CITIES, NEW SECTORS
2016
Opening of a delegation in Madrid, both a sales team and a new warehouse.
Work begins for Hasbro, Bizak and Bandai, all of them from the Toy Sector.

GREAT EXPANSION
2020

BORN WINCHANNEL
2004
Winchannel was founded in 2004 with the aim of offering integrated marketing services to help generate demand in the B2B segment.

BC2
2009
The B2C division is created to provide services that drive retail and point-of-sale sales with a leading brand in the market.

EXPANSION IBERIAN
2016

GREAT EXPANSION
2020
2020
GREAT EXPANSION

Grupo Caher is born from the merger of both companies.
It joins Caher Marketing Services, a company with more than 25 years of experience in the FMCG, Horeca, Technology, Toys and Textile sectors; Winchannel, the leading marketing agency in the technology sector, expert in B2B and B2C audiences.
Caher, consolidated as the leading company in Spain in sales activation, draws on the experience of the teams in the services it provides to major brands. Through integrated point-of-sale management and commercial services, Caher relies on unique technological solutions and integrated POS logistics to the point of sale, as formulas for its success.
For its part, Winchannel, specialized in managing omnichannel contact moments, has been helping companies to achieve their sales objectives for 18 years. It supports the execution of plans for both end customers and the distribution channel chain, combining traditional and digital actions.
The company has been owned by Suma Capital since 2018 through the SC Growth Fund I.
VALUES

RESPECT
At Grupo Caher respect is the house rule. With people, both when we work in internal teams and with suppliers and, above all, with customers. People do the work and each one hides a talent. The challenge is to discover it.
Respect for the environment is pursued on the basis of the 4 R’s: Reduce, Reuse, Recycle and Recover.

SEARCH FOR EXCELLENCE
In every detail, in a proposal, in a delivery, in a report. A job can be done by anyone, we are distinguished by the pursuit of excellence in each execution.

INNOVATION IN THE DNA
We seek to make our work different, we incorporate technology where there was none, we look for new tools to surprise our clients and we create new products and proposals day by day.
SEDES

Barcelona
C. Amnistía Internacional, 16-20.
08035, Barcelona.
Tel: 93 225 61 49.

Madrid
C. Av. de Fuentemar, 19, 21.
28823, Madrid.

Madrid
C. José Echegaray, 8.
Edificio 3, 1ª Planta
28232, Madrid.
DELEGACIONES DEL GRUPO CAHER

ESPAÑA
Valencia
C. Ciutat d’Onda 18, Pol. Ind.
Fuente del Jarro 46980, Paterna (Valencia).
Gran Canaria
C. General Bravo 95, Pol. Ind.
Barranco Cruz de la Gallina 35220, Telde (Gran Canaria).
Zaragoza
C. George Stephenson 14 Pol Ind.
Molino del Pilar 50015, Zaragoza.
Mallorca
Polígono Son Llaut, Nave 5E
07320, Santa María del Camí (Mallorca).
ESPAÑA
Bilbao
P.A.E. Asuaran Edif. Artxanda Pab 3b 48950, Asua-Erandio (Bilbao)
A Coruña
Tercera Avenida Sector H, H-2, Nave 1 Pol. Ind. Pocomaco 15190
Mesoiro (A Coruña).
Santa Cruz de Tenerife
Polígono de la Campana, Manzana 6, Nave 12. CP: 38109.
El Rosario (Santa Cruz de Tenerife).
Sevilla
C. Brocha 36, Pol. Ind. Nuevo Calonge
41007, Sevilla

PORTUGAL
Lisboa
Edificio Bela Vista Office Sala 2.25.
Estrada Paco de Arcos n.66-66A 2735-336 “Cacem”

ABOUT US
LEGAL INFORMATION
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