FOOD & BEVERAGE

The food and beverage industry is the leading industrial sector in terms of turnover and an important generator of employment. It has managed to become and remain the leading industrial sector in the Iberian Peninsula. Its turnover exceeds 100,000 million euros, which represents 20.5% of the total net sales of the national industry.

Grupo Caher offers its experience in the food sector for product distribution in Spain and Portugal, with special care in the cold chain, correct positioning on the shelves and maintenance of the point of sale.

SUCCESS STORIES

CONSUMER ELECTRONICS

The ever-increasing fusion of information, communication and entertainment is contributing to the emergence of a new era in the Technological Consumer Goods (TCG) industry, which has grown exponentially worldwide over the last five years.

The important thing is to be well positioned at the point of sale, to speed up the replenishment of best-selling products, to have an impeccable maintenance team or to carry out promotions close to customers. Let’s not forget to take advantage of emblematic days such as Black Friday and Christmas.

CASOS DE ÉXITO

BEAUTY

Personal care is increasingly present in the lives of Spaniards and Portuguese, which at an economic level is reflected in an increase in the turnover of beauty items. According to the latest data, spending in both countries on beauty products exceeded 5,000 millions of euros.

These figures place Spain and Portugal as the 5th European market with the highest consumption of perfumery and cosmetic products despite the fall suffered due to the pandemic.

Agility is crucial to position seasonal products on the market at the same time as the old ones are withdrawn and in less than 5 days! Online and offline advertising campaigns will emphasize new production.

An attractive point of sale is key in this industry.

SUCCESS STORIES

TOYS

Toy industry in Spain and Portugal faces great challenges such as a correct internationalization or online sales strategy.

With an omnichannel client, the integration between physical and online must be natural. The customer is informed and buys where he finds the best service, quality and price.

Forecasting and anticipating of orders can also be good strategies against Asian imports.

Grupo Caher collaborates with toy manufacturers to achieve distribution in both countries in the points of purchase and the anticipation of Christmas campaigns and, especially in Spain, on Three Wise Mens’ Day.

CASOS DE ÉXITO

IT

The IT sector continues to grow in Spain and Portugal. The development of the economy, the acceleration of the incorporation of technologies into the professional and personal sphere and the still incipient digital transformation of the Iberian business fabric are the basic pillars of this growth.

This sector introduces its products on the market using the wholesale network and the distribution channel.

In order to achieve its objectives and continue growing in this market, Grupo Caher relies on sales generation actions, introduction of new products, channel recruitment, brand positioning or dynamization of the point of sale.

SUCCESS STORIES

SUCCESS STORIES

CONSUMER ELECTRONICS

The ever-increasing fusion of information, communication and entertainment is contributing to the emergence of a new era in the Technological Consumer Goods (TCG) industry, which has grown exponentially worldwide over the last five years.

The important thing is to be well positioned at the point of sale, to speed up the replenishment of best-selling products, to have an impeccable maintenance team or to carry out promotions close to customers. Let’s not forget to take advantage of emblematic days such as Black Friday and Christmas.

SUCCESS STORIES

BEAUTY

Personal care is increasingly present in the lives of Spaniards and Portuguese, which at an economic level is reflected in an increase in the turnover of beauty items. According to the latest data, spending in both countries on beauty products exceeded 5,000 millions of euros.

These figures place Spain and Portugal as the 5th European market with the highest consumption of perfumery and cosmetic products despite the fall suffered due to the pandemic.

Agility is crucial to position seasonal products on the market at the same time as the old ones are withdrawn and in less than 5 days! Online and offline advertising campaigns will emphasize new production.

An attractive point of sale is key in this industry.

SUCCESS STORIES

TOYS

Toy industry in Spain and Portugal faces great challenges such as a correct internationalization or online sales strategy.

With an omnichannel client, the integration between physical and online must be natural. The customer is informed and buys where he finds the best service, quality and price.

Forecasting and anticipating of orders can also be good strategies against Asian imports.

Grupo Caher collaborates with toy manufacturers to achieve distribution in both countries in the points of purchase and the anticipation of Christmas campaigns and, especially in Spain, on Three Wise Mens’ Day.

SUCCESS STORIES

IT

The IT sector continues to grow in Spain and Portugal. The development of the economy, the acceleration of the incorporation of technologies into the professional and personal sphere and the still incipient digital transformation of the Iberian business fabric are the basic pillars of this growth.

This sector introduces its products on the market using the wholesale network and the distribution channel.

In order to achieve its objectives and continue growing in this market, Grupo Caher relies on sales generation actions, introduction of new products, channel recruitment, brand positioning or dynamization of the point of sale.

SUCCESS STORIES

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LEGAL INFORMATION

LEGAL WARNING
PRIVACY POLICY
COOKIES POLICY